KANSAS CITY, Mo.
(AP) As the country’s coffee industry continues to boom, many of its top names are looking for ways to stay in business.
In a report released Tuesday, the National Coffee Association of America (NCAAA) said the industry is a key driver of jobs and economic growth.
“It’s a great industry, one that is the engine for our economy, and that’s why it is a critical part of our country’s prosperity,” said Gary Johnson, president and CEO of the NCAAA.
“We need the right kind of leadership in this industry, and we need it now more than ever.”
The National Coffee Council is a trade group that represents major coffee companies.
It has the authority to influence the direction of the industry, including through policy and trade negotiations.
It has been critical in the industry’s growth, as the trade group has been one of the most active in pushing for new rules to regulate the industry.
The NCAAG has called for tougher rules on coffee production, including bans on coffee processing facilities and growing operations, and more rigorous standards for roasting and packaging.
The association also has pushed for a crackdown on the trade in coffee.
In May, the trade organization and the U.S. Department of Agriculture signed an agreement that bans trade in more than $5 million worth of coffee per year.